Trends for startups in 2023
Stay on top of industry news to take your business to the next level
We collect some of the most relevant news in the ecosystem and what we see in our community.
The Tetuan Valley community is made up of more than 1000 entrepreneurs from Europe, who with the philosophy, giveback (i.e. we always give back what the community gives us) share knowledge, experiences, learning and best practices, which make us save time and money and most importantly, feel accompanied by people with the same interests as us.
New business models
Some emerging trends in the market and some that have been consolidating for some time can influence the development of new business models:
Collaborative economy: platforms that allow individuals and companies to share resources and collaborate on projects.
Artificial intelligence and automation: the incorporation of AI and automation technologies to improve efficiency and performance in different industries which we will discuss in the next section.
Personalized user experience: business models that focus on providing personalized and customized customer experiences. Customer experience will be a priority for entrepreneurs, and companies that strive to deliver a personalized and satisfying experience will have a competitive advantage.
E-commerce and delivery: the increase in online shopping and demand for expedited delivery services will continue to drive new business models in these areas. E-commerce and online shopping via mobile devices will continue to grow, offering opportunities for entrepreneurs. The emergence of a new generation of safer, more personalized, more immersive websites with advanced systems offers a new opportunity for Web 3.0 entrepreneurs.
Renewable energies and sustainability: greater awareness of the environment and the need for sustainable solutions will drive new business models in this area, we will also stop and delve a little deeper later.
Automation and AI: Automation and artificial intelligence will become increasingly important to improve business efficiency and productivity. Artificial Intelligence (AI) has experienced significant progress in recent years in several areas, some of them are:
Computer vision: There have been significant advances in interpreting and understanding images and videos.
Deep learning or deep tech: Deep learning has enabled AI to develop skills such as natural language recognition, text generation and machine translation. For example, Convolutional Neural Networks (ConvNets), a deep learning technique that has been essential for improving AI capabilities in computer vision tasks.
Data analysis: has improved its ability to analyze large amounts of data and extract valuable patterns and trends.
Generative Adversarial Learning (GAN): A deep learning technique that allows AI to generate images, audio and other types of data.
Reinforcement Learning: A machine learning technique that allows AI to learn through experience and feedback.
Transfer Learning: An approach that allows AI to use knowledge acquired in one task to improve its performance in other related tasks.
Natural Language Sentiment Analysis: A technique that allows AI to analyze tone and sentiment in texts written in natural language.
Conversational automation: A technique that allows AI to have natural conversations with users through chatbots and virtual assistants.
3D Image Analysis: A technique that allows AI to interpret and understand three-dimensional images and scenes in real time.
Startups can take advantage of advances in Artificial Intelligence (AI) in many ways, we mention a few that we think you might be interested in:
Customized solutions for customers in a wide variety of industries, such as healthcare, finance and retail.
Process automation, they can use AI to automate repetitive processes and improve the efficiency of their operations.
Data analysis: to analyze large amounts of data and extract valuable information to make informed decisions.
Improving user experience: Startups can use AI to improve user experience through technologies such as conversational automation and personalization.
New business opportunities, explore new business opportunities in areas such as robotics, cloud intelligence and industry automation.
More sustainable and responsible companies
We are living in a historic moment that presents itself as a priority for society as a whole: we need to evolve towards a new energy paradigm that manages to curb climate change and move towards decarbonization. The economy and startups that demonstrate a commitment to sustainability and social responsibility will be increasingly valued by consumers and investors.
Some keys to know where to start:
Define a clear mission and vision that reflects your commitment to sustainability and how you plan to achieve it.
Environmental impact analysis: Conduct a comprehensive analysis of the environmental impact of its operations and products and take measures to reduce it.
Transparency and communication: Be transparent about your sustainable practices and effectively communicate your message to your customers and other stakeholders.
Collaboration and strategic alliances: Establish strategic alliances with other companies and organizations to achieve common sustainability objectives.
Innovation and continuous improvement: Investing in sustainable technologies and products and looking for ways to constantly improve its sustainable practices.
Social responsibility: Take measures to contribute to society and the environment and respect human rights.
In summary, a sustainability services startup must have a clear vision and commitment to the environment, be transparent and communicative, collaborate with other companies, innovate and constantly improve, be socially responsible and comply with international standards and norms.
Event organized by Greemko in collaboration with Ecoalf.
This is a trend that we are seeing more and more in our community and the startups that apply to one of our acceleration programs.
In our community we have Startups in the area of Sustainability, which continually hold events to raise awareness about the importance of knowing about the subject, and how we can contribute to the environment. Greemko is one of them, is a company, specialized in the environmental area and the calculation of the carbon footprint. The startup recently organized an event about what CO2 emissions are and why they are so important in our lives. Keep up to date with these events in the community chats, join now!
Cybersecurity and what startups need to comply with
Current trends in cybersecurity include:
Increase in cybercrime and privacy attacks: With the expansion of technology, cybercriminals are finding new ways to access and steal valuable information.
Cloud security: more and more companies are adopting cloud solutions, so it is important to ensure that these systems are protected against possible attacks.
Artificial intelligence and machine learning: these technological advances are being used by both attackers and cybersecurity defenders to make attacks more sophisticated and detect them more effectively.
Internet of things: connecting more devices to the Internet increases the attack surface and requires greater network security.
International collaboration: a greater international effort is needed to combat cybercrime, as attacks can come from anywhere in the world and require a coordinated response.
Basic points that startups must comply with in terms of Cybersecurity:
A few weeks ago, during the monthly community events, we had the visit of Julia Perea, Director of Cybersecurity at Telefónica Spain, she mentioned the basic points that startups must comply with:
RGPD
Supply chain
National Cybersecurity Scheme
017 Incibe: Management of Cyber Incidents
There are several types of cybersecurity startups, here are some of the most common ones:
Threat detection startups: these startups develop security solutions to identify and mitigate cyber threats in real time.
Authentication startups: offer solutions to authenticate user identity and protect sensitive information.
Identity and access management startupsThese startups help companies control and monitor who has access to their systems and data.
Encryption startups: these startups offer solutions to encrypt and protect confidential information.
Data backup and recovery startupsThese startups offer solutions to backup and recover data in case of disasters or cyber attacks.
Cloud security startupsThese startups develop solutions to protect information stored in the cloud and ensure the security of online data.
IoT security startupsThese startups develop security solutions for devices connected to the Internet, such as smart thermostats, security cameras, etc.
From Tetuan Valley we want to make visible the importance of cybersecurity and we have teamed up with Women4Cyber Spain to launch the II edition of the W4C Startup SchoolA program where we are looking for cybersecurity projects led by at least one woman, to accompany them with training in entrepreneurship, specialized mentoring and a large community of support to grow. The call is open!
For more information click on this link.
More financing and procurement options
The search for funding is one of the most complicated and uncertain aspects of entrepreneurship. It is often difficult to find investors who are committed to a startup and who want to contribute their capital so that the project can be consolidated as a new business model.
According to a study, Spanish and U.S. entrepreneurs (23%) are the most likely to use credit cards as a form of financing.
In Spain, there are several types of public funding for startups, including:
Neotec is the star line of public funding to help technology startups One of the references of public funding for startups is the CDTI's Neotec program.
The Fund for SMEs "Ideas Powered for business" is a grant program designed to help small and medium-sized enterprises (SMEs) in the EU protect their industrial property rights (IP). is a grant program designed to help small and medium-sized enterprises (SMEs) in the EU protect their industrial property (IP) rights.
Ministry of Industry, Commerce and Tourism Programs: The Ministry offers grants and aid through specific programs to support the development of innovative startups.
Instituto de Crédito Oficial (ICO) programs: ICO offers special credit lines for startups and small and medium-sized enterprises (SMEs).
European Union programs: Startups may be eligible for funding from EU programs, such as Horizon 2020 or regional funding programs.
Public Venture Capital Funds: Some Spanish public administrations, such as the Community of Madrid, have created public venture capital funds to support startups.
The new Startup Law also includes different forms of financing, to read more about it you can click on this link.
It is important to keep in mind that the requirements and processes for obtaining public funding may vary, so it is advisable to research and contact the relevant agencies for more information on the options available.
As always, be aware of new developments and be able to adapt quickly to changes.
There are several ways to stay on top of developments and adapt to changes in the entrepreneurial world:
Always stay informed: Follow blogs, magazines and social networks related to entrepreneurship and technology, and read news relevant to your industry.
Attend events and conferences: Attend conferences, trade shows and other entrepreneurship-related activities to learn first-hand about the latest trends and technologies.
Connect with other entrepreneurs: Connecting with other entrepreneurs and participating in discussion groups or online communities can help you learn about the latest trends and share experiences and knowledge.
Invest in education and training: Learning new skills and techniques can be an effective way to stay current and prepared for change.
Keep an open and flexible mindset: Being willing to try new things and change course when necessary is critical to success in the entrepreneurial world.
Conclusion
In conclusion, 2023 presents a number of opportunities and challenges for entrepreneurs. Trends include a focus on focus on technology and automation, the importance of wellness and sustainability, and the need for a strong online presence and a distinctive brand culture.The trends include a focus on technology and automation, the importance of wellness and sustainability, and the need for a strong online presence and a distinctive brand culture.
Entrepreneurs must be willing to adapt and take advantage of these trends to succeed in an increasingly competitive market.
And remember, you are not alone, we are a community of more than 1000 people willing to share both good and bad experiences, learning, and good times, if you have not yet done so, join the Tetuan Valley Community.
