It all starts with an idea. Maybe you want to start a business or turn a hobby into something more. Or you may have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don't worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what sets you apart from the rest. If you re-read the words and don't hear your own voice in your mind, it's a sign that you still have a lot of work to do.

Be clear, be confident and don't overthink it. The beauty of your story is that it will continue to evolve and your site will evolve with it. Your goal should be to get it right for the moment. Later, it will work itself out. It always does.

The Santander case X

SANTANDER X GLOBAL AWARDS

We have offered mentoring to 4 startups of the 11 finalists who participated in the Santander X Global Awards program.

This is an international entrepreneurship award developed by Santander Universities and in which 500 candidates from five countries participated: Argentina, Brazil, Chile, Spain and Mexico.

Result:

• The winner of the Startup Category was one of teams mentored by Tetuan Valley experts.

• The winner of the ScaleUp Category was one of teams mentored by Tetuan Valley experts.