Traditional SEO is dead, and we believe that's the best thing that could have happened to us. In this article, written in collaboration with Angelica Pimentel (founder of POiN and Tetuan Valley alumna), we analyze how search in 2026 has gone from "keywords" to "human conversations." Discover why stopping talking 'Googles' and regaining your natural voice is now your biggest competitive advantage over AI.

Did you know that the Betabeers community was born in Tetuan Valley more than a decade ago? We chatted with Pablo Rodríguez Monedero, alumnus of the second edition of Startup School, improv actor, and CTO. Pablo tells us with complete honesty why his first project failed due to a lack of timely validation and how that lesson was the seed for one of the largest tech communities in Spain. A necessary reality check on the value of a real MVP and the power of listening to feedback.

We have officially launched a new edition of our startup incubation program, developed in collaboration with INCIBE. After receiving more than 180 applications, we have selected 20 projects with enormous growth potential. The Kickoff, held at Digitaliza Madrid, marked the beginning of intense weeks of work, learning, and community building, and became the first major event of the year at Tetuan Valley.

Are you ready to scale your project? In the third block of Startup School 25, our incubation program, we address four key pillars for any entrepreneur: sales, marketing, artificial intelligence, and cybersecurity. Learn how to launch your startup with impact, protect your growth, and leverage real-world tools from the start. Practical training designed for those who want to launch with confidence and a vision for the future.

After validating your idea, one of the most exciting (and challenging) moments of the entrepreneurial journey arrives: turning it into reality. In the second section of Startup School 25, we help you structure your project, design your product, and fully understand your customer. Discover the trainers who help entrepreneurs who are at this point!

In this article, we introduce you to the first block of Startup School 25 , the Tetuan Valley incubation program in collaboration with INCIBE. We focus on the foundations of entrepreneurship: validating the problem and understanding the market, with the guidance of trainers who've been there. Discover how we work through this key phase, meet the session leaders, and find out how you can participate in future editions or become part of our community.

In the Tetuan Valley community, a group of startups not only embrace sustainability as a principle, but also challenge boundaries to build a greener, more inclusive future. From innovative energy solutions to edible utensils that reduce waste, these companies not only define sustainability, they live and manage it on a daily basis.

This edition of the Startup School will be held in a hybrid format, combining face-to-face and online sessions to facilitate the participation of startups from different locations.

There are 11 entrepreneurial teams that are part of this edition. A brief description of each of these teams and their projects, which cover a variety of areas, is provided.

María Luque, co-founder of the startup Uelz, shares her entrepreneurial experience pivoting the startup from Fixme to the present day.