Dara Lobova Dara Lobova

SEO is dead: Can we finally stop talking like robots?

Traditional SEO is dead, and we believe that's the best thing that could have happened to us. In this article, written in collaboration with Angelica Pimentel (founder of POiN and Tetuan Valley alumna), we analyze how search in 2026 has gone from "keywords" to "human conversations." Discover why stopping talking 'Googles' and regaining your natural voice is now your biggest competitive advantage over AI.

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Dara Lobova Dara Lobova

Alumni Interview: Learn to validate in time 

Did you know that the Betabeers community was born in Tetuan Valley more than a decade ago? We chatted with Pablo Rodríguez Monedero, alumnus of the second edition of Startup School, improv actor, and CTO. Pablo tells us with complete honesty why his first project failed due to a lack of timely validation and how that lesson was the seed for one of the largest tech communities in Spain. A necessary reality check on the value of a real MVP and the power of listening to feedback.

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Dara Lobova Dara Lobova

Startup School 26 Kickoff: The incubation program for early-stage startups

We have officially launched a new edition of our startup incubation program, developed in collaboration with INCIBE. After receiving more than 180 applications, we have selected 20 projects with enormous growth potential. The Kickoff, held at Digitaliza Madrid, marked the beginning of intense weeks of work, learning, and community building, and became the first major event of the year at Tetuan Valley.

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