The second edition of ScaleUp School with INCIBE closed with an unforgettable Demo Day, bringing together ten startups with traction, a first-rate jury, and a community that filled the Google for Startups Campus Madrid auditorium for the last time. For almost three months, the teams worked on mentoring and practical training, culminating in some very high-level pitches.

Tetuan Valley celebrates ten years of learning, community, and innovation at Google for Startups Campus Madrid. A decade of building programs, supporting entrepreneurs, and growing alongside a partner that has been key to the ecosystem. We look to the future with gratitude for everything we have experienced and with the same energy to continue promoting talent from our next space.

Cybersecurity is not just for big companies or technical teams. If you have a startup, protecting your data and those of your users is key from day one. In this article we tell you, step by step and without technicalities, what you should take into account to reduce risks from the beginning and how Tetuan Valley can help you incorporate cybersecurity in your growth.

Scaling a startup may seem like the natural step after validating an idea, but it is not always done at the right time - or in the right way. In this article we compile 7 common mistakes that startups tend to make when scaling, based on everything we have observed during our trajectory in Tetuan Valley.

Could your startup become the next partner of a large corporation? In this article we tell you the 5 signs that indicate that you are ready to take that step, and how Tetuan Valley accompanies businesses on this path through open innovation.

At the Sustainability Movers 2025 event, organized by the Global Compact, it was reaffirmed that sustainability is not just a regulatory compliance, but a real growth strategy. In this article we share the main lessons learned and why we believe that sustainability will be one of the key factors of competitiveness in the coming years.

Raising investment is not just about raising money: it is about facing an emotional and strategic process that puts any founder to the test. In this blog, two Tetuan Valley alumni, Lucía Martínez (Breakevent) and Álvaro Ayllón (Maternify), share what they learned when closing their rounds, from common mistakes to key tips.

Do you want to attract and retain talent without giving up real equity? In this blog we explain clearly what phantom shares are, how vesting works and when it can be the best option for your startup. With real examples and practical advice, this is a must-have guide if you are building an early-stage team.

We closed Startup School 25 with a Demo Day full of energy, ideas, and connections. Read this blog to find out which finalist startups presented their projects to an expert jury, what lessons we shared, the inspiring stories we heard, and how we celebrated the power of the entrepreneurial community together.