A good pitch is not just about what you say, but how you say it. From structuring your message with the STAR method, to taking care of your presence, voice and image, every detail counts.
Carín Perera shares 10 practical keys to build a story that connects with your audience. Because the best pitches don't sound like a speech, but like an authentic conversation about something that really matters.

Behind every startup that grows there is a network of experts who accompany, guide and open paths. In the second edition of ScaleUp School, promoted together with INCIBE, we present those who make this startup acceleration program possible: trainers, mentors and strategic allies who drive the real growth of the projects.

The 4th edition of W4C Startup School is now underway. The kickoff event brought together founders, mentors and collaborators to welcome eight projects that are revolutionizing the cybersecurity sector. In addition, through two live interviews with Jézer Ferreira and Carlota Escolano, we explore real stories of innovation and growth that inspire new founders to take the next step.

Last September 24th we celebrated a very special cocktail together with Women4Cyber Spain to commemorate the three editions of W4C Startup School. Mentors, collaborators, alumnae and organizers gathered at the Madrid Digital space to share experiences, highlight the impact of the program and continue building community around women-led cybersecurity entrepreneurship.

The second and final edition of ScaleUp School kicks off with 10 startups that have been selected to live an enriching experience of training, mentoring and connections with investors. At the Kickoff, Artgonuts shared how the program boosted their growth in the first edition, and this year we also have the collaboration of Elevatorfy, which offers a customized platform for training.

Do you want to attract and retain talent without giving up real equity? In this blog we explain clearly what phantom shares are, how vesting works and when it can be the best option for your startup. With real examples and practical advice, this is a must-have guide if you are building an early-stage team.

We closed Startup School 25 with a Demo Day full of energy, ideas, and connections. Read this blog to find out which finalist startups presented their projects to an expert jury, what lessons we shared, the inspiring stories we heard, and how we celebrated the power of the entrepreneurial community together.